Situation
A student influencer just messaged the café: "Happy to post tonight. What's the offer?" Most of their followers are students who will be at the festival. Even if only a few of them come, Friday could be the café's busiest day of the month.
But the café has one coffee machine, a manager who is out sick, and a coffee delivery that might be late. Say yes with no limits, and the café could get more customers than it can handle and lose money on the discount. Say no, and the café misses its best chance to get new customers. There is a middle path: say yes, but with rules. Pick a clear offer, limit how many people can use it, and choose a time window that avoids the busiest hours.
This choice shapes every task after it. The number of customers you expect here is the number the team will plan around for workers, prices, and coffee orders. If this number is off, the rest of the plan will be off too.
Bring four facts to the table: how many people the post can reach (Marketing), how many drinks the machine can make (Operations), who is working Friday (Human Resources), and how much the café earns on each cup after the discount (Finance). Then ask two questions. How many extra customers can the café serve well? Which offer brings in about that many?
What is at stake: More customers is not always better. If the promotion causes long lines, empty shelves, worn-out workers, or a discount that loses money, the café ends up worse off.
Should the café accept, change, or reject the influencer's promotion?